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« Depuis toujours »Marcel

Meet Marcel.

He's not a bottle.
He's better company.

Marcel — Sac au Vin's mascot, a wine bag in a beret and sunglasses

— Chapter I · Depuis toujours

Marcel — Plage de Pampelonne

Plage de Pampelonne · 14:32

Less glass.
More grass.

Marcel — Parc des Buttes-Chaumont

Parc des Buttes-Chaumont · 16:08

Built for
blankets.

Marcel — Rue de Bretagne

Rue de Bretagne · 21:11

Pours without
ceremony.

— Dossier

A short file
on Monsieur.

Born
Bordeaux, last summer
Lives
In a fridge near you
Carries
1.5 litres of very good wine
Avoids
Corkscrews, drama, queues
Loves
Picnics, terraces, fridge doors
Stays fresh for
Six weeks after opening

— Chapter II · Marcel's laws

No. 01

Carries beautifully.

No. 02

Pours without ceremony.

No. 03

Doesn't smash.

No. 04

Travels in a tote.

No. 05

Comes invited.

No. 06

Leaves remembered.

— Chapter III · Marcel's world

Marcel is what happens when wine
remembers it's supposed to be fun.

He's been spotted at Glastonbury. On the boat off Capri. In the fridge at Soho House. Up the chairlift at Verbier. At a dinner in Le Marais.

He'll be on a cap soon. Then a beach towel. Then, if he's lucky, a children's book.

Marcel is just getting started.

Marcel — Sac au Vin