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— Character study

Meet Marcel.

He's not a bottle. He's better company.

Marcel was born in Bordeaux and raised on the Riviera. He keeps unhurried hours, prefers terraces to tables, and travels exclusively by tote. He has never owned a corkscrew, never raised his voice, and never declined a second pour. He is, in short, the wine guest you'd actually invite back.

Marcel — Sac au Vin's mascot, a wine bag in a beret and sunglasses relaxing in a deckchair

— Dossier

A short file
on Monsieur.

Born
Bordeaux, last summer
Lives
In a fridge near you
Carries
1.5 litres of very good wine
Avoids
Corkscrews, drama, queues
Loves
Picnics, terraces, fridge doors
Stays fresh for
Six weeks after opening

— Marcel's laws

Marcel is what happens when wine remembers it's supposed to be fun.

No. 01

Carries beautifully.

No. 02

Pours without ceremony.

No. 03

Doesn't smash.

No. 04

Travels in a tote.

No. 05

Comes invited.

No. 06

Leaves remembered.

— And finally

Marcel only travels with wine he'd happily drink himself.

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