Meet Marcel.
He's not a bottle.
He's better company.

— Chapter I · Depuis toujours

Plage de Pampelonne · 14:32
Less glass.
More grass.

Parc des Buttes-Chaumont · 16:08
Built for
blankets.

Rue de Bretagne · 21:11
Pours without
ceremony.
— Dossier
A short file
on Monsieur.
- Born
- Bordeaux, last summer
- Lives
- In a fridge near you
- Carries
- 1.5 litres of very good wine
- Avoids
- Corkscrews, drama, queues
- Loves
- Picnics, terraces, fridge doors
- Stays fresh for
- Six weeks after opening
— Chapter II · Marcel's laws
No. 01
Carries beautifully.
No. 02
Pours without ceremony.
No. 03
Doesn't smash.
No. 04
Travels in a tote.
No. 05
Comes invited.
No. 06
Leaves remembered.
— Chapter III · Marcel's world
Marcel is what happens when wine
remembers it's supposed to be fun.
He's been spotted at Glastonbury. On the boat off Capri. In the fridge at Soho House. Up the chairlift at Verbier. At a dinner in Le Marais.
He'll be on a cap soon. Then a beach towel. Then, if he's lucky, a children's book.
Marcel is just getting started.
