— About
Less bottle.
More good.
— The premise
We like good wine. We like beautiful places. We never quite understood why one had to be smothered in a kilo and a half of glass to reach the other.
Sac au Vin is wine without the ceremony. Sourced from small French and Spanish growers we already drink with. Packed in a recyclable, lightweight bag that keeps everything fresher for longer.
It travels well. It pours kindly. It doesn't smash on a stone floor at 11pm. And in a quiet way, it uses about a third of the carbon a bottle uses to do the same job.
We started because we kept bringing wine to places where bottles were a liability — boats, beaches, hillside picnics, overnight trains, a festival in a field. We wanted something that could keep up. Marcel was the answer.
— Chapter I · Why we exist
- 01 —Wine is meant to travel
- 02 —Glass is meant for the recycling bin
- 03 —Picnics deserve better
- 04 —Corkscrews are nobody's friend
- 05 —Sac au Vin is the future
— Chapter II · Sustainability, without the lecture.
The bag is better for the planet.
We're not going to make a big thing of it.
But here are the numbers, in case you care.
−67%
Lighter than equivalent glass bottles by weight.
vs. equivalent 750ml glass bottles, by weight
−33%
Carbon footprint vs. shipping bottled wine.
Source: standard BiB lifecycle analysis (IFEU)
6 wks
How long Marcel stays fresh after opening, thanks to the inner bag's oxygen barrier.
Once opened — inner bag maintains an airtight seal
— Chapter III · Where it comes from
We source from small family growers in France, Spain and New Zealand. The kind of people who have been making wine the same way for three generations and don't have a PR strategy.
Marlborough, New Zealand for the Sauvignon.
Côtes de Provence for the Rosé.
Rioja Alta for the red.
Good places. Good people.
Good wine.